Power, Power, Everywhere!

By Paul Winters

 

 

 

 

 

 

Do you know what the following have in common:  Lee Iacocca, Cary Grant, Dr. Albert Starr and a post office clerk?  They all have power over other people, but the type of power varies.

Power is defined as the ability to influence or to intimidate other people.  Often we think of power in negative terms.  Power itself isn't corrupt; it is the abuse of power that is bad.  Both President Kennedy and Hitler had power, but used it in different ways.  The owner or manager of a business has power, and it should be used effectively to accomplish defined goals.

In his publications on Secrets of Power Negotiating, Roger Dawson defines power as:

 

1.     Legitimate or Positional Power -- Anyone with a title has Positional power.  The title conveys a sense of the person's importance and the resources available to them.  If you have a title, don't hesitate to use it in trying to influence others. 

Be careful not to give your legitimate power away.  President Reagan did everything he could to emphasize power.  He took many trips and always arrived in grand style.  Sure he took some flak for the amount of money it cost, but observers never lost sight of his position as President.  Contrast that with Jimmy Carter with his misdirected intentions of carrying his own luggage.  He was trying to show everyone what a great guy he was, but in reality, he simply eroded the power associated with his title.

 

2.     Reward Power -- If individuals are perceived as providing rewards or recognition, they have reward power.  Like Pavlov's dogs, people will respond with appropriate behavior providing the rewards are forthcoming.  Unwittingly, company presidents sometimes relinquish this power.  The most common example is allowing the personnel director to give raises and promotions. 

 

3.     Coercive Power -- This is power that can punish, intimidate or embarrass you.  Think of your reaction when a policeman stops you for a routine traffic ticket.  Even though the fine is small, the threat is perceived as great.  Think of the obvious power an armed thief has during a robbery.  People respond because the power of the known "punishment" is avoidable by simply following the rules.  

The publicized sexual harassment cases are a form of coercive power in the business environment.  Supervisors who publicly rebuke subordinates or threaten them with termination use fear or embarrassment to control people.

 

4.     Reverent Power -- This is power that portrays a consistent set of values, like religious leaders.  Gandhi became famous and had world wide influence because of his devotion to his ideals. 

Part of President Reagan's power was his consistent values.  They never changed from the time he was campaigning for Governor of California.  Carter and, so far, Clinton vacillate on different issue and people don't know what to expect.

As I wrote in "MISSION!  MISSION!  WHO'S GOT THE MISSION?", if you project to your people that you have a goal, a way of achieveing it, and consistent parameters on which you conduct business, people will follow.  Overall efficiency and morale is improved.  Since your standards are known and consistent, employees can accordingly make decisions without fearing unexpected or unwarranted reprisals.

 

5.     Charismatic Power -- This is the hardest one to analyze or explain.  Some movie stars have it.  Some leaders have it, such as John F. Kennedy.  It is generally characterized as people with a compelling personality.  You may not be able to explain why, but you just feel good when you are with them.  People respond to their wishes simply due to the strength of their personality.

 

6.     Expertise Power -- This kind of power is attributed to people who project that they have more expertise than others in a particular area.  These experts generally develop a whole new language that only they understand in order to emphasize the mystique of their specialities.  Doctors, attorneys, and, yes, even consultants, project this kind of power.

 

7.     Situation Power -- This is characteristic of highly structured bureaucratic organizations.  People with situation power generally have very little latitude in their jobs, e.g., post office, licensing or building permit clerks, but within their areas, they use their limited power to the maximum.  They do so by working at their own pace and by how strictly they interpret written regulations.

 

8.     Information Power -- The sharing of information forms a bond.  The withholding of it intimidates.  Large organizations are very skillful at this.  Sharing information with all employees doesn't do any harm, but the use of secrecy provides power over others.  Need an example:  Imagine asking selected members of a meeting to temporarily leave, because some topics need to be discussed in "secret."  The result is information power over the excluded ones. 

 

One of the most common complaints voiced by my clients is lack of communication.  Once we have corrected the problem, employees are consistently surprised at how meaningless the "secrets" were.  It was the unknown content of the "secret" that was intimidating.  Productivity consistently improves as activities become more coordinated and less time is spent passing rumors back and forth.

Whenever you feel someone is intimidating or trying to control you, take a moment to identify the type of power used.  Once you have identified it, you may have more control over subsequent events. 

If you are in a leadership position, understanding the elements of power and the effects on others can have a significant impact on your ability to influence others.  The strongest long-term leadership power tools are Legitimate, Reward, Reverent and Charismatic.  If you don't possess them, you must carefully plan how to acquire them or create an effective substitute. 

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